Data Privacy and Use Policy

Last updated: October 11, 2021

This Privacy Policy describes how Lash Reality, LLC and our related entities (“Lash Reality,” “we,” “us” and “our”) collects, uses, discloses and stores information you provide to us through online, mobile, and other software and related systems and platforms, as well as any in-person, telephone, or other offline locations or through other aspects of Lash Reality’s business (collectively, the “System”), including, without limitation, on and through the websites located at www.lashreality.com and/or other portion of the System designated by Lash Reality from time to time.  As a part of the operation of the System, Lash Reality gathers certain data about users.

This Privacy Policy describes:

  • Information that we collect when you interact with the System 
  • How we use and process the information that we collect
  • How we may share information with third parties
  • The security of your information

This Data Privacy and Use Policy (“Privacy Policy”) applies to the System and governs data collection and usage at, on and through the System.  PLEASE REVIEW THIS PRIVACY POLICY CAREFULLY.  Each time you use, browse, submit information to, or otherwise access any part of the System, you consent to the collection and processing of your information as described in this Privacy Policy.  By using the System, you accept the terms of the then-current Privacy Policy, including, without limitation, the then current terms found elsewhere on the System and consent to our collection, use, disclosure and retention of your information as described in this Privacy Policy.  IF YOU DO NOT AGREE WITH ANY PART OF THIS PRIVACY POLICY OR THE THEN-CURRENT TERMS OF USE, YOU ARE NOT AUTHORIZED TO USE THE SYSTEM, INCLUDING, BUT NOT LIMITED TO, ACCESSING THE WEBSITE OR MOBILE APPLICATION.  


Data Collected  


You acknowledge that any personal information provided or collected through the System is voluntarily provided to Lash Reality from you.  As you navigate any part of the System, you will find that there are several online forms or other locations which you can use to request information regarding a specific product or service.  In order for us to effectively enable the System and allow access to certain content or other facilitate our business, we collect personal information from you in various ways including when you visit the website, interact with our team, use the System in any way, or apply for a position with us.  Two types of data are collected: (a) personal information that can be used, alone or in combination with other information, to identify a person and may include contact information such as your first name, last name, email address and phone number, your professional background, your stated and inferred interests, dates of birth, age, financial information, credit card information, gender, product and/or services information, photographs, comments, and your activity on the website or while you use the System (“Personal Data”); and (b) non-personal aggregate or traffic data, such as your IP address, which web pages or portions of the System you are visiting, the order in which the areas are visited, unique device identifier, time zone, which hyperlinks or functions are being “clicked”, how many users are visiting or accessing the System, vehicles sites viewed, domain server, location-based or real-time geographic location information, type of computer or device, and type of web browser (“Traffic Data” and together with Personal Data, the “Collected Data”).  


You may also need to provide payment information when using the System to purchase products or services, which is processed by our third-party payment processor which processes payments on our behalf and collects your payment information when you order and pay for our products or services.  Such information may include your credit card number, security code, expiration date and billing address and other contact information such as your email address and/or telephone number.

Collection and Usage

Personal Data is gathered when users provide or authorize Personal Data to or through the System, for example, when requesting information, participating in an online survey, inputting content into the System, verifying user credentials, purchasing products or services, allowing access to social media networks, or utilizing any other Lash Reality product or service through the System.  Personal Data is also gathered about others when users share content with family, friends, or other contacts, without limitation, the name, email address, phone number, and mailing address.  

Traffic Data is tracked and gathered when you and other users visit or access the System.  While gathering Traffic Data may not collect Personal Data, it may provide information on the geographical location from which users access the System.  Traffic Data generally does not identify individual users.  Instead, the Traffic Data identifies System users as a whole, including demographic information, preferences in content and advertising, quality of service, and web and application traffic patterns.  

Lash Reality may, in our sole and absolute discretion, release and disclose the Collected Data to affiliated or contracted persons, associations, service providers, or other entities of whatsoever nature, including, without limitation, strategic alliances and advertising affiliated persons and/or entities (the “Related Parties”) or to any law enforcement agency, court, or other governmental authority to: (a) help us respond to your requests for information, goods or services and/or otherwise fulfill a user’s lawful request; (b) respond or otherwise comply with subpoenas, court orders, or other edicts of the law or legal process; (c) protect and defend our rights and property; or (d) to protect the personal safety of our users, our employees, or the public.  

For instance, we may use your Personal Data to: (1) send you information about Lash Reality and its products, updates, services, important notices, special offers, and/or upcoming promotions; (2) send you information about the Related Party’s products and services; (3) conduct surveys about your opinion of Lash Reality, its staff, performance, products and services or the System; (4) verify your qualifications for certain promotions, special offers, products and services; (5) bill you for any products and services purchased through the System via a credit card, electronic, or other payment; and (6) customize, improve, and/or tailor your experience on the System by displaying content that Lash Reality thinks you might be interested in according to your preferences.   

Where appropriate, in our sole and absolute discretion, we may provide notice to you.  For example, we believe it may be necessary to share information with or without notice in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of the website terms of use, or as otherwise required by law.  

Lash Reality may, in our sole and absolute discretion, release and disclose the Collected Data to any persons, associations, or other entities of whatsoever nature not affiliated with us (the “Non-Affiliates”) for the purpose of facilitating your instructions, requests and/or registrations for products or services provided by us or the Non-Affiliates (including, without limitation, customer support, information technology support, credit card or other electronic payment processing and personal profile services) when the transfer of such Collected Data is necessary to provide you with such products or services.  By selecting, instructing, requesting, reserving and/or registering for such products or services from us or the Non-Affiliates on or through the System, you consent to the release of your Collected Data to the Non-Affiliates.  We shall use reasonable efforts to provide the Non-Affiliates access only to the Personal Data necessary to assist in responding to your instructions, requests, and/or registrations for such products or services and cause such Non-Affiliates to use your Personal Data for these limited purposes. 

Lash Reality may also disclose, release, transfer, sell, or otherwise convey any Collected Data to prospective or actual buyers, sellers or persons and/or entities related to such actions by us, including, without limitation, we may transfer information about you if Lash Reality is acquired by or merged with, or otherwise sell any portion of Lash Reality’s assets or equity to any other company.  

You consent to any and all such conveyances of the Collected Data regardless of your location and your consent includes any and all such conveyances outside of your location, including, without limitation, in the United States and in other countries and territories.

Your Rights:

Under certain circumstances, you have the rights under data protection laws in relation to your Personal Data.  These include the right to:


  • Request access to your Personal Data.
  • Request correction of your Personal Data.
  • Request erasure of your Personal Data.
  • Object to processing of your Personal Data.
  • Request restriction of processing your Personal Data.
  • Request transfer of your Personal Data.
  • Right to withdraw consent.

If you wish to exercise any of the rights set out above, please email us at _________@______.com.  We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Data (or to exercise any of your other rights).  This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it.  We may also contact you to ask for further information in relation to your request to speed up our response.


If you make a request related to information about you, you may be required to supply a valid means of identification as a security precaution.  We will process your request within the time provided by applicable law.


California Disclosures

Under California Civil Code sections 1798.100 - .199, California residents may have the right to request access to certain personal information collected by Lash Reality dating back one year before you make your request.  Specifically, you may have the right to ask that we disclose to you: (1) the categories of personal information we have collected about you; (2) the categories of sources from which we collect personal information; (3) our business or commercial purpose for collecting personal information; (4) the categories of third parties with whom we share personal information; (5) the specific pieces of information we have collected about you; and (6) if we disclosed personal information for a business purpose, a list of the categories of personal information we have disclosed in the prior twelve (12) months.


You also may have the right to ask that we delete your personal information.  We will not delete your personal information if we need it in order to service your account, to protect the security or functionality of our operations, to comply with legal or regulatory obligations, or for certain other reasons.


You may submit a request for access or deletion via lashreality@gmail.com. 


Only you, or a person authorized by you to act on your behalf, may submit a request for access to, or deletion of, your personal information.  


In connection with an access or deletion request, we will undertake steps to verify your identity.  We may ask you to provide information that we have on file about you or, if the request is submitted in writing or online, we may contact you via another method (e.g., phone) to verify your identity.  We will only use personal information provided in a request to verify the requestor’s identity and authority to make the request.  We will maintain a record of access and deletion requests as required by law.


Additionally, California residents may opt out of the “sale” of their personal information.  We sell certain of your information to third parties to provide you with opportunities that may be of interest to you.  


Under Cal. Civ. Code §§ 1798.100 - .199, sale is defined such that it may include allowing third parties to receive certain information, such as cookies, IP addresses, and/or browsing behavior, to deliver targeted services.  If you would like to opt out of our use of your information for such purposes that are considered a “sale” under California law, you may send us an email to lashreality@gmail.com with the phrase “Privacy Opt-out: Lash Reality, Notice of Opt-Out” in the subject line, or write to us at Lash Reality, LLC, Attn: Privacy Officer, Opt-out Notice, lashreality@gmail.com, and we will process your opt-out request.  In processing your request, Lash Reality reserves all obligations and rights it has to maintain your information as necessary for compliance with the laws of the jurisdictions in which it operates.


We will not deny services, charge different prices, offer a different quality of product or service or otherwise discriminate against an individual for exercising the rights afforded to you under the Cal. Civ. Code §§ 1798.100 - .199.


Retention Period

We may maintain your Personal Data for the period necessary to fulfill the purposes outline din this Privacy Policy, unless a longer retention period is required or permitted by for legal, auditing, or compliance purposes.


Questions Regarding Your Privacy and This Privacy Policy


If you believe that Lash Reality may be processing data about you and wish to have access to that information, we can provide you with that data or at least an explanation of why we cannot do so in the particular context, such as if responding to the request would be unreasonably expensive.


Please let us know if you have any questions, concerns, disputes, or issues.  If you need to reach us about a privacy or data protection issue, please contact us using lashreality@gmail.com.


Opt Out

From time to time, you may receive periodic mailings, telephone calls or e-mails from Lash Reality with news or other information on our products and/or services.  If at any time you wish to stop receiving emails or mailings, please send us an email to lashreality@gmail.com with the phrase “Privacy Opt-out: Lash Reality, Mailings” in the subject line, or write to us at Lash Reality, LLC, Attn: Privacy Officer, Opt-out Mailings, lashreality@gmail.com, and we will process your opt-out request.  Alternatively, for e-mail communications, you may opt out of receiving such communications by following the unsubscribe instructions set forth at the bottom of most e-mail messages from Lash Reality.

In the event that Lash Reality wishes to transfer or release your Personal Data to a third person in a manner not set forth in this Policy, we shall inform you prior to such transfer or release and provide you with the ability to opt out of such transfer or release of Personal Data.  Please contact us at lashreality@gmail.com if you have any questions as to how to opt out of any specific disclosures, or any marketing or other programs.

Cookies and Related Files

Cookies are small pieces of text.  They are provided by most websites and stored by your web browser on the computer, phone, or other device that you are using.  Cookies serve many purposes.  They can help a website remember your preferences, learn which areas of the website are useful and which areas need improvement, and provide you with targeted advertisements or personalized content.  Sometimes, cookies are enabled when pixels are placed on a website. Pixels are also referred to as web beacons, clear gifs, and tags. They enable websites to read and place cookies.

Lash Reality, through the System, may place small files, called “cookies” onto your computer or electronic device, as well as related files, such as web beacons, pixel tags, or other means.  We may use such files or Internet protocol addresses for a number of reasons, such as record keeping purposes when you visit visits, identifying you as a unique user, simplifying the process of recording personal information (such as enabling users to not have to enter names, addresses or passwords repetitively), allowing us to better understand how users use the System and help us tailor the System or marketing message to better match needs and interests.   

You may be able to program your browser to not to accept cookies or other files, but if you do, you may be unable to access some parts of the System or some parts of the System may not work properly.

While on the System, you may receive cookies from third party advertisers or promotional entities.  These cookies are outside the control of Lash Reality, are not subject to the Privacy Policy, and we are not responsible for such third-party cookies.

There are online tools available for clearing all cookies left behind by the websites you have visited, such as www.allaboutcookies.org.  Usually, deletion of cookies will anonymize the information associated with the pixel and a website will not receive any further associated information.

Links to Third-Party Sites

The System may contain links to other websites or media not operated or controlled by Lash Reality.  These links are provided as a convenience to the visitors of the System.  Since we do not operate or control linked websites or media, we cannot be responsible for the personal information collection and use policies of such linked websites or media.  Therefore, you should review the privacy policy of linked websites or media prior use to use or giving personal information.

For example, chat rooms, forums, message boards, links to third party websites or mobile applications (including social media websites and mobile applications), and/or news groups may be available through the System.  While we will only use and disclose the Collected Data as set forth herein, any information disclosed in these areas is or may be deemed public information and you must exercise caution and discretion when deciding to disclose personal and non-personal information.

Additionally, please keep in mind that if you directly disclose Personal Data or personally sensitive data through your home page, linked sites, or other public forums, this information may be collected and used by others.  Lash Reality encourages all users to review the privacy statements of websites and/or mobile applications you choose to link to from the System so that you understand how those third parties collect, use and share information about you and/or your electronic devices.  We are not responsible for the data collection, data usage, privacy statements or content on other websites, applications or other solutions.

Measures to Safeguard Children

Lash Reality’s products and services are not directed or intended for the use of children or users under the age of 18.  We encourage parents and guardians to spend time with their children online and to be fully familiar with the websites and other software visited by their children.  At various places on the System, we may ask users whether they are 18 years of age or older or of proper legal age.  Lash Reality relies on users to be truthful in responding to these questions.  We do not knowingly collect or maintain personal information from children under 13 years of age.  IF Lash Reality learns that personal information of a child under 13 years of age has been collected, we will take steps to delete the information as soon as possible. If you are under 18 years of age or the proper legal age, you are not allowed to use or access the System at any time or in any manner and any such use is unauthorized.  

Except where required in accordance with law, law enforcement agency, court, or other governmental authority, Lash Reality does not intentionally solicit Personal Data from individuals under 18 years of age.  A parent or guardian whose child provided Personal Data to us without the parent’s or guardian’s consent should immediately notify us of such disclosure in writing to the contact provided below.  Lash Reality, upon receipt of such written notice, shall take reasonable measures to remove such disclosed information from our database and/or notify the appropriate authority.

Security 

Lash Reality has implemented security measures to help protect the Personal Data.  For example: (a) Lash Reality stores Personal Data on servers that are in one or more physical locations that are monitored and accessible by a limited authorized set of individuals and (b) certain Collected Data is obtained through a web form and transmitted using secure socket layer (SSL) or other secure technology as may be determined by us from time to time.  Although we have implemented such security measures to help protect the Personal Data, the Personal Data may still be accessed, altered, disclosed and/or otherwise used in an unauthorized manner and as such, we cannot guarantee the security of your Personal Data from unauthorized access, alteration, disclosure and/or other impermissible uses and Lash Reality is not responsible for such unauthorized access or other impermissible uses.


Changes to this Privacy Policy

Lash Reality reserves the right to change or modify this Privacy Policy, including, without limitation, to reflect company and user feedback or changes in applicable law.  Please revisit this Privacy Policy from time to time for changes and updates.  If Lash Reality refuses access to you, we may provide you with the reasons for such refusal upon request; provided, however, that we reserve the right to refuse to give a reason for such refusal, including, without limitation, where such information contains references to other individuals, such information cannot be disclosed for legal, security or commercial reasons, or the information is subject to attorney-client or litigation privilege.  Your continued use of the System constitutes your consent to any and all such changes.

Governing Law/Claims

This Privacy Policy, the System, and any claim associated with, related to, or arising from the Privacy Policy and/or System are governed by the law of the State of Nevada within the United States.  Any claim associated with, relating to or arising from this Policy or the System shall be brought in a federal or state court in the County of Clark, State of Nevada within one year after the claim arises.  You hereby affirm your consent to the sole and exclusive jurisdiction of the courts located in the County of Clark, State of Nevada as the most convenient and appropriate forum for the resolution of disputes concerning this Privacy Policy or System.  The System is controlled, operated and administered entirely within the United States.  Use of the System from locations outside the United States where these practices are illegal or violate any law is prohibited.

System Provided “As Is” and Other Disclaimers

YOU AGREE THAT THE SYSTEM AND ALL LASH REALITY PRODUCTS AND SERVICES ARE PROVIDED “AS IS.”  WE  MAKE NO REPRESENTATIONS, WARRANTIES, OR CONDITIONS OF ANY KIND, EXPRESS OR IMPLIED AND DISCLAIMS ANY AND ALL WARRANTIES, CONDITIONS OR REPRESENTATIONS, WHETHER OR NOT IMPLIED, ORAL OR WRITTEN, WITH RESPECT TO THE LASH REALITY  SERVICES, LASH REALITY  PRODUCTS, SYSTEM, OR ANY OF THE TRANSACTIONS REASONABLY CONTEMPLATED BY THE PARTIES PURSUANT TO THIS AGREEMENT INCLUDING, WITHOUT LIMITATION, ANY AND ALL IMPLIED WARRANTIES OR CONDITIONS OF TITLE, NON INFRINGEMENT, MERCHANTABILITY, FITNESS OR SUITABILITY FOR ANY PURPOSE (WHETHER OR NOT LASH REALITY  KNOWS, HAS REASON TO KNOW, HAS BEEN ADVISED OR IS OTHERWISE, IN FACT, AWARE OF ANY SUCH PURPOSE), WHETHER ALLEGED TO ARISE BY LAW, BY REASON OF CUSTOMER USAGE IN THE TRADE OR BY COURSE OF DEALING. 

LASH REALITY  AND OUR REPRESENTATIVES SHALL NOT BE LIABLE TO YOU (OR TO ANY PERSON CLAIMING ANY RIGHT, TITLE OR INTEREST DERIVED FROM OR AS SUCCESSOR TO YOUR  RIGHT, TITLE AND INTEREST) WHETHER IN TORT (INCLUDING NEGLIGENCE), CONTRACT OR OTHER LEGAL THEORY FOR INCIDENTAL, INDIRECT, CONSEQUENTIAL OR SPECIAL DAMAGES OF ANY KIND INCLUDING, WITHOUT LIMITATION, LOST REVENUES OR PROFITS, LOSS OF BUSINESS, LOSS OR CORRUPTION OF CONTENT, INTERRUPTION OR COMPUTER FAILURE ARISING OUT OF THIS AGREEMENT, IRRESPECTIVE OF WHETHER THE PARTIES HAVE ADVANCE NOTICE OF THE POSSIBILITY OF SUCH DAMAGES. 

Contact Information

Questions about this Privacy Policy should be directed to lashreality@gmail.com or by writing to us at Lash Reality, LLC, Attn: Privacy Officer, lashreality@gmailcom.  Please note that email communications may not be secure.  Accordingly, you should not include personal or other sensitive information in your email correspondence to Lash Reality.